Are you on a first name basis?
The verdict is in! And it turns out customers want more personalized content advertised to them. Unfortunately, in a recent research from Salesforce, “only 22% of OEMs surveyed said they can personalize communications across channels like emails and texts.” We believe this is a golden opportunity for your dealership to stand out! With personalized content your business can rise above the competition. Ask us about using your customers name in your email / text marketing!
CA going EV by 2035
In a Salesforce survey conducted recently it was found that “the R&D cost of transitioning to EV’s will be a substantial risk to the automotive industry’s profits for the next 5 years.” With this threat to profits, automotive companies are investing in Internet of Things applications like Apple CarPlay. They are coming up with partnerships and subscription plans to bring in revenue in a new way. As EV adoptions grow globally, the pressure is on companies to solve vehicle affordability, charging station availability, and the harmful environmental impact caused by mining battery minerals. With CA going all EV by 2035 we know this has to be on the mind of every manufacturer and dealership. What is your store doing to prepare? We are looking at adding mileage ranges as a filter on SRP’s in the coming months, stay tuned for when that is available for your store!
